Krishnaraj Properties closed ₹2.1 Cr from leads they had already written off
A 10-agent real estate consultancy in Pune was drowning in scattered leads across WhatsApp, Facebook Ads, and property portals — with no system to track or follow up. After switching to PageCRM, they recovered 280 stale contacts and cut their lead response time from 4 hours to 12 minutes.
Company
Krishnaraj Properties
Location
Pune, Maharashtra
Team size
10 sales agents
Industry
Residential Real Estate
The challenge
Krishnaraj Properties had been operating for six years and had a steady deal flow — but the team was running on chaos. Leads were coming in from four different sources (Facebook Ads, 99acres, MagicBricks, and word-of-mouth WhatsApp) and landing in ten different places. Each agent tracked their own share in a personal WhatsApp or a shared Google Sheet that nobody kept current.
"We were losing deals not because we didn't have the right properties — we were losing them because we were slow," said Rohan Krishnaraj, the founder. "Someone enquires at 10 AM on a Facebook ad and by the time we reply at 2 PM, they've already visited a competitor's site."
The team also had a graveyard of old leads. Years of Facebook campaigns had generated thousands of contacts — most marked "not interested" or "follow up later" and buried in spreadsheets. Nobody had a system to revisit them. They were just lost money.
Leads in 4 different places
Facebook Ads, 99acres, MagicBricks, and WhatsApp — each arriving in a different inbox with no central view.
4-hour average response time
Agents manually checking leads between site visits and calls. By the time they replied, the lead had moved on.
Hundreds of dormant contacts
Old spreadsheet leads marked 'NI' or 'follow later' with no system to reactivate them. Treated as sunk cost.
What they did differently
Krishnaraj Properties chose PageCRM specifically because it combined WhatsApp inbox management, pipeline tracking, and lead import into a single tool — without requiring NFC cards or any hardware. Their entire team was already working from phones and laptops; they just needed a system that connected the pieces.
The first move was connecting their WhatsApp Business number to PageCRM's shared inbox. From that point, every inbound enquiry — whether from a Facebook ad, a portal, or an organic WhatsApp message — landed in one place, assigned to an agent, with a full conversation history visible to the whole team.
Unified inbox
Facebook Ads, portal leads, and WhatsApp enquiries all flowing into one team inbox. No lead falls through the gap.
60-second auto-response
Every new lead receives an automated WhatsApp message within 60 seconds, with the agent's name and a call-to-action — before any human touches it.
Reactivation sequences
280 dormant contacts segmented by property type and re-engaged with personalised AI-drafted messages — without any manual writing.
Before vs. after
| Area | Before | After |
|---|---|---|
| Lead sources & consolidation | Leads arriving from Facebook Ads, 99acres, MagicBricks, Housing.com, and word-of-mouth WhatsApp — each agent tracking their own share in a personal WhatsApp or a shared Google Sheet. No single owner for a lead. | Every source feeds one inbox. Facebook Ads via webhook, portal leads forwarded by email, walk-in leads entered manually. One contact record per enquiry, with source tagged automatically. |
| Response speed | Agents checked leads when they had time. Average first response took 4+ hours. Competing agencies responding in minutes — warm leads gone cold before anyone replied. | Automated WhatsApp message sent within 60 seconds of any new lead. Agent picks up the conversation with full context already in view. |
| Follow-up after site visit | Post-visit follow-up was informal. Most agents sent one WhatsApp message and waited. Without a reminder system, deals drifted and clients moved on. | Automated 3-step follow-up: thank-you message same evening, payment plan details next morning, check-in on day 5. Agent reviews AI draft and sends in seconds. |
| Old lead management | Hundreds of contacts in old Excel sheets marked 'NI' (not interested) or 'follow up later'. No one had time to revisit them. Treated as lost business. | Bulk-imported, segmented by property interest, and reactivated with a personalised WhatsApp sequence. 280 responded — several with completely changed requirements. |
| Reporting to management | Friday meeting where each agent verbally reported their pipeline. No consistency, no numbers, easy to overstate or understate. Owner had no real visibility. | Live pipeline dashboard. Owner sees every stage, every deal, every agent's follow-up status from a mobile browser. No meeting required. |
How it unfolded
Week 1–2
Consolidation & setup
- 10 agents onboarded — no training session needed, up and running same day
- All existing Facebook Ads leads imported from Excel into PageCRM
- WhatsApp Business number connected — team inbox live within 2 hours
- Pipeline stages mapped: New Enquiry → Site Visit Scheduled → Site Visit Done → Negotiation → Booked
Month 1
Old leads reactivated
- 280 contacts marked 'no response' in old spreadsheets bulk-imported
- AI assistant drafted personalised reactivation messages by property interest
- 67 leads responded within 48 hours — 18 site visits scheduled
- First deal closed from a lead that had been dormant for 4 months
Month 2–3
Incoming lead flow systematised
- Facebook Lead Ads webhook connected — leads land in PageCRM in under 60 seconds
- Automated WhatsApp greeting sent the moment a new lead arrives
- 99acres and Housing.com leads forwarded by email — auto-parsed into contacts
- Site visit follow-up sequence: reminder day before, feedback message after
Month 4–5
Pipeline visibility & reporting
- Weekly pipeline review replaces Friday morning status meeting (60 min → 0 min)
- Stage-by-stage conversion visible — team identified 'Negotiation' as the drop-off point
- AI assistant drafting payment plan comparisons and brochure summaries on demand
- ₹2.1 Cr in bookings directly traced to reactivated and inbound leads via PageCRM
The results
280 stale leads reactivated
Contacts written off as 'not interested' over two years were re-engaged with a single campaign. 67 responded within 48 hours. Requirements had changed — some were now actively looking.
₹2.1 Cr in deal value from reactivations
Across 5 months, bookings worth ₹2.1 Cr were directly traced to leads that had previously been abandoned. Revenue from contacts they already had — at zero acquisition cost.
Response time: 4 hours → 12 minutes
The automated WhatsApp greeting alone cut effective response time to under 60 seconds. Agent follow-up averaged 12 minutes once the notification appeared. Competitors rarely respond in under an hour.
3.8× more follow-ups completed
Automated post-visit sequences replaced the informal 'send one message and hope' approach. The pipeline moved faster because no deal went more than 5 days without a touchpoint.
“I didn't expect the biggest win to come from old leads. We had completely given up on those contacts. PageCRM's reactivation campaign brought them back, and several of them booked. That alone paid for years of the subscription.”
Features used
NFC cards not used — Krishnaraj Properties generates all leads digitally (Facebook Ads, property portals, WhatsApp word-of-mouth). PageCRM works equally well without hardware.
You probably have dormant leads too.
Import your old contacts, connect WhatsApp, and let PageCRM do the follow-up. Start free — no credit card, no setup fee.